Expanding its national footprint, IDEA Cellular has now entered Orissa, with the launch of its GSM mobile services in the state.. IDEA’s 2.75G EDGE enabled network will cover over 360 towns and villages in Orissa by next month, and will rapidly expand to cover 2,200 towns and villages by March 2010.
Flagging off the services in Orissa, Mr. Vijay Grover, Chief Operating Officer, IDEA Cellular Ltd said, “IDEA’s products and services are designed keeping in mind the need, lifestyle and affordability of people. I am confident that IDEA will be able to achieve strong penetration in Orissa to become the most preferred service provider for all our customers, very soon. IDEA is committed to delivering unmatched services, which are both scalable and flexible”.
As part of the inaugural offer, IDEA will introduce multiple tariff plans ranging from competitive special tariff vouchers, to variable talk time and validity offerings, based on the consumption and usage patterns of customers.
With the launch of IDEA in Orissa, mobile users in the state will now have a richer experience while watching movie previews on IDEA TV, Voice chats, Instant Messenger, multimedia messages with video attachments, web-infotainment, high-speed video downloads, Java game downloads and other Internet-based multi-media experiences on their EDGE-enabled mobile phones. A special feature being made available for IDEA subscribers in the state is ‘Oriya Manoranjan’ – an exclusive regional portal highlighting aspects of Orissa through its culture, music, festivals, movies, religion and much more.
IDEA Cellular’s Circle office is located at Patia, Chandreshekharpur in Bhubaneswar.