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IDEA to connect cricket fans with Mumbai Indians

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Cricket enthusiasts in India who were disappointed with the shifting of the popular T20 tournament to South Africa now have something to cheer about, as IDEA Cellular is set to launch a unique initiative to connect fans with their cricket super heroes.

IDEA Cellular will unveil an innovative gateway for its customers and other cricket fans to help them connect with Mumbai Indians’ stars such as Sachin Tendulkar, Harbhajan Singh and Zaheer Khan, through a massive campaign starting today. Cricket enthusiasts will get to call and SMS their stars, give them tips and suggestions, wish them Good Luck, and give other messages on phone.

The platform has been specially designed with a view to connect fans of IDEA sponsored Mumbai Indians while they play during the upcoming T20 tournament. Each player of the team will have a unique IDEA number which will be flashed across various mass media platforms, for people to call their favourite stars.


During the tournament, IDEA will launch a range of value added services for its customers, and will bring cricket updates of Mumbai Indians’ on-and off-field performance. IDEA will also offer a range of value added services such as wall papers, screen savers, ring tones, gaming, match videos, photos, and updates.

IDEA customers also stand a chance to win free tickets to the most sought after T-20 matches of Mumbai Indians in South Africa. IDEA will also offer a chance for its customers to win merchandize and meet the players in South Africa.
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