IDEA to connect cricket fans with Mumbai Indians
IDEA Cellular will unveil an innovative gateway for its customers and other cricket fans to help them connect with Mumbai Indians’ stars such as Sachin Tendulkar, Harbhajan Singh and Zaheer Khan, through a massive campaign starting today. Cricket enthusiasts will get to call and SMS their stars, give them tips and suggestions, wish them Good Luck, and give other messages on phone.
The platform has been specially designed with a view to connect fans of IDEA sponsored Mumbai Indians while they play during the upcoming T20 tournament. Each player of the team will have a unique IDEA number which will be flashed across various mass media platforms, for people to call their favourite stars.