Idea Zac comes out walking in the digital space

idea-zac He is young, cool, smart & stylish, forever on his mobile phone just like any other youngster of his age; health conscious, he loves to walk when he talks on the phone – meet ‘Zac’ – IDEA Cellular’s new virtual character who is set to make his presence felt amongst the large online youth community. ‘Zac’ is available on, where he is waiting for people to make him fitter and healthier by giving him a 7-day fitness regime.

Users of the social networking site, Facebook, can add this ‘Walk When You Talk’ application to their existing Facebook profile, post which they can start interacting with Zac on his special IDEA number +919011100130, and give him instructions on how to alter his gait to be fitter.

Upon dialing the number, user will be directed to the interesting IVR menu which provides different options such as:

  • Press 1 for Zac to take a walk in the park
  • Press 2 for night walk
  • Press 3 to walk on the treadmill
  • Press 4 to walk on the highway
  • Press 5 to know more about Zac.

The interactive system designed by IDEA allows the user to view Zac’s changing walk styles, as per the instructions given on the phone, and how it transforms his physical appearance. A special walkmeter also enables user to view the health quotient of Zac in the 7-day exercise schedule designed by the individual.

IDEA has designed interesting games and contests based on the new virtual character – Zac. Facebook users who call Zac on his IDEA number and give him the best walk regime for fitness will stand a chance to win a date with IDEA Brand Ambassadors Shriya Saran and Siddharth. Users also stand to gain bonus points by sharing ‘Zac’ with other members in their network to improve their prospect of winning the contest.