For those who have always aspired to be fit and healthy, but do not find time to exercise, Brand IDEA brings you a simple and effective solution – ‘Just Walk when you Talk’! This is yet another innovative campaign from IDEA Cellular focusing on ‘Health & Fitness’, and is set to sweep the country.

IDEA’s new campaign suggests that if ‘Talktime’ equals ‘Walktime’ for mobile users, their fitness scores can go up. IDEA has planned a range of innovative Outdoor and Digital initiatives as well, on this campaign.

IDEA campaigns have been fresh and imaginative and carry a touch of social relevance while exploring the power of category. ‘Walk when you Talk’ is fifth in the series of IDEA’s brand campaigns with its Brand Ambassador, Abhishek Bachchan. The preceding campaigns around ‘Participative Governance’; ‘Education for All’; ‘Championing a world in which no one suffers from the disability to communicate’; and ‘Championing a world without Caste’ have been huge hits amongst the audiences, making its tagline ‘What an Idea, Sirji!’ a popular metaphor.