Lava signs Dhoni as brand ambassador; Rs. 2615 crore investment in pipeline
To keep up with the growing demand, Lava is now planning on a huge investment to scale up production in India.
Lava has announced the appointment of Indian cricket team captain Mahendra Singh Dhoni as its new brand ambassador. Further, keeping in mind the Government of India’s ‘Make in India’ initiative, the company plans on investing Rs. 2615 crore in a phased manner to scale up its annual production capacity to 216 million phones.
Speaking about the plans, Solomon Wheeler, Vice President, Head – Marketing Communication, Lava International Limited, said, “This announcement is a milestone in Lavas growth story. We are very proud and privileged to be associated with MS Dhoni. Lava stands for reliability which stems from integrity, passion for excellence and innovation/adaptability, core values of the organization. M. S. Dhoni epitomizes reliability and Lava Values both as a person and a sportsman. Hence, there was a natural connect between both the great brands which resulted in this association. Bringing him on board strengthens our resolve to offer trusted and reliable products services to all our consumers at all times.”