Mattel takes iPad gaming to the next level with these Apptivity toys
Basically, the thing is that toys aren’t the same as they used to be. In case, a company needs to entice people to their games, they need to make much more than just ‘toys’. Mattel has recognized that kids nowadays are graduating fast to tablets and smartphones. How do these toys work, then? Well, what happens is that an apptivity bundle unlocks a special multiplayer mode on your tablet. Then, this toy comes into the picture. It performs various actions for e.g. catching and throwing fruits and bombs in Fruit Ninja. All this happens through a touch-sensitive panel located at the bottom of the toy.