Micromax partners with Eros Now to provide digital content to its users

With the consumption of digital content rapidly growing, Micromax has now partnered with Eros Now for seamless content.


Micromax has announced its partnership with Eros International’s digital platform Eros Now to offer seamless digital content to its users. With the partnership in effect, the Eros Now app will be pre-installed into Micromax’s latest smartphones. In return, Eros now can make use of Micromax’s presence of over 1.5 lakh retail outlets to distribute its content.

The partnership with Eros Now would allow Micromax users to access unique content on Eros Now with the subscriptions. Music lovers can also enjoy individual music tracks and music video playlists using the Eros Now app.

Speaking about the partnership, Vikas Jain, Co-founder, Micromax Informatics Limited, said, “This promises to make the digital content from cinema, movies and videos available to our urban and rural customers.