Mobile eCommerce can turn fortunes for telecom operators : Deloitte
Mobile device based platforms like those developed by Apple, Google and payment networks like MasterCard and Visa pose a clear and present threat to mobile operators in India. With mobile operators in danger of getting disintermediated in the mobile eCommerce ecosystem, the telcos need to change the way they look at their business and evaluate mobile eCommerce to help them monetize their assets to build a sustainable advantage. The answer lies in developing a two sided platform which can enable operators to bring consumers and merchants together through a mediated commerce platform.
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