Muzicall, one of the provider of Ringback Tone (RBT) services in Europe, has announced a new strategic partnership with IMImobile. Muzicall and IMImobile will join forces to foster new Ringback Tone business opportunities and accelerate the growth of RBT consumer services throughout Europe. The partnership will draw upon the two companies’ expertise to provide a fully managed service to mobile operators through a mix of innovative technology and marketing. The aim will be to maximise consumer adoption as well as facilitate improved discovery through new channels such as enabling off-deck sales of Ringback Tones.

“In many ways Muzicall and IMImobile offer complementary RBT services so it makes sense for the two companies to work together to grow the European Ringback Tone market,” said Patrick Allainguillaume, CEO of Muzicall. “IMImobile has excellent experience in developing successful Ringback Tone technology. There is a huge opportunity in Europe, with only two percent of mobile phone users owning Ringback Tones whereas in regions such as India that number is above 25 percent.”

“We look forward to partnering with Muzicall to repeat the success in Europe that RBT services have had across the rest of the world. With the right focus, IMImobile believes RBT services can be a valuable revenue generator for European operators as a standalone service or as part of a complete music lifestyle solution encompassing full-track music, social networking and personalisation content,” said Vishwanth Alluri. CEO and Chairman of IMImobile. “IMImobile’s flexible technology and experience, gained from over 21 RBT deployments, alongside Muzicall’s fully managed RBT service expertise and marketing knowledge, will prove a compelling proposition for operators keen to explore new revenue sources.”