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Research in Motion revealed its new retail concept in India in the month of April by opening up its first Premium Store in New Delhi. Today it is expanding its concept and has announced the opening of the India’s second BlackBerry Premium Store in Gurgaon.
The store is located at SG 55, Galleria shopping complex, DLF Phase 4, and features the entire BlackBerry product portfolio. The BlackBerry Premium Store will offer holistic consumer experience on BlackBerry consumer and enterprise services to its consumers.
The store will also provide customers the opportunity to discover the BlackBerry experience within special zones featuring consumer and enterprise applications along with product service and a demo zone to highlight the features and performance of BlackBerry smartphones. There will also be a properly trained team in the store which will deliver expert information and advice to the customers.The BlackBerry Premium store will be open seven days a week and the company plans to open similar stores in key metro cities in India in phased manner.