Just after launching the Nokia XL Android handsets in India, Microsoft Devices has partnered with nexGTv to offer the Pepsi IPL 2014 streaming on mobile devices.
nexGTv, which is India’s leading mobile TV service, has announced its exclusive partnership with Nokia handsets, a subsidiary of Microsoft Mobiles Oy, to offer free Pepsi IPL 2014 streaming on select Nokia handsets, which include the Nokia X range and Lumia range of devices. The app for the Nokia handsets is already available on the Windows Phone store and Nokia Store.
As part of the partnership, users can also access match repeats, match highlights and best moments of match in the Video-on-Demand section. This offer would be available till the end of the tournament. This is the second time nexGTv has bagged the official mobile live streaming rights of IPL tournament.
Speaking about the tie-up, G.D. Singh, Director, DigiVive said, “At DigiVive, we are excited about continuing our on-going relationship with Nokia through the IPL 2014 promotion. The Nokia tie-up design is based primarily on the insight that watching sports, specifically cricket, have always been very popular amongst our users. DigiVive aims to continue understanding the pulse of its audiences and deliver quality content to gratify users’ mobile TV needs.”
