No more Ovi branding, says Nokia

Ovi, Nokia’s internet and services brand is being ditched by Nokia. There won’t be any change in the services the only change you might see is that they will be back to the brand “Nokia”. The change will be seen by July and will continue till 2012 until further notice. So basically we’ll have Nokia Store, Nokia Maps, etc.

We believe that the decision has been taken because pretty soon Nokia will have to integrate Windows Phone apps and services into their portfolio. However there could be other reasons involved.

Nokia’s Chief Marketing Officer, Jerri Devard had this to say, “We have made the decision to change our service branding from Ovi to Nokia. By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture – while continuing to deliver compelling opportunities and experiences for partners and consumers alike.The reasons for this decision includes the fact that Nokia is a well-known and highly-loved brand the world over. Our mobile experiences are tightly integrated with our devices – there is no longer a differentiation. For example, if consumers want the best mobile navigation experience, they know it’s a Nokia that they can rely on. These last few years, and moving forward, our mission remains unchanged: we will continue our work to deliver compelling, unified mobile service offerings and next-generation, disruptive technologies.”