Add MobiGyaan as a preferred source on GoogleNoise has officially introduced its new Noise ALT ecosystem in India, a design-first personal technology lineup aimed at users looking for more expressive and personalized connected devices. Standing for “Alternative to Autopilot,” the ALT series combines wearable and audio products built around a shared design language, AI-powered functionality, and lifestyle-focused experiences.
According to Noise, the ALT lineup reflects a growing trend among younger consumers who prefer technology products with stronger visual identity and more intentional design. The ecosystem includes the Noise ALT Watch 1, ALT Buds Open, ALT Clip, ALT Buds, and ALT Buds (S).
The company says the entire ecosystem follows a unified design philosophy focused on uninterrupted lines, balanced proportions, and expressive color finishes. The ALT Watch 1, ALT Buds Open, and ALT Clip will be available in multiple colour options, including Chosen Orange, Chosen Blue, Chosen Black, Chosen Beige, Chosen Blue (Light), and Chosen Green.
The Noise ALT Watch 1 leads the lineup as the brand’s new premium smartwatch. It features a circular design with an aluminium frame, rotating crown, and a 1.32-inch AMOLED display offering up to 1,000 nits brightness. The smartwatch has also received the Red Dot Design Award 2026.
Powered by Noise AI, the smartwatch supports features such as AI Transcription, AI-powered health insights, and AI Playground for creating personalized watch faces. Additional features include built-in GPS, advanced health tracking, and compatibility with Strava, Google Fit, and Apple Health. Noise claims up to 14 days of battery life on a single charge.
Expanding its open-ear audio portfolio, the company also introduced the Noise ALT Buds Open, another Red Dot Design Award-winning product. The earbuds use a liquid silicone hook and flexible memory wire design intended to provide long-duration comfort while maintaining awareness of surroundings.
The earbuds support Hi-Res Audio with LHDC codec, feature a 13mm driver, and offer up to 35 hours of battery life. Additional features include quad-mic calling, dual-device pairing, AI-powered assistance, and support for the Noise Audio app.
Noise has also launched the ALT Clip, a compact clip-on open wearable stereo audio device designed for lightweight everyday use. It comes with Hi-Res Audio support, LHDC codec, dual magnetic drivers, AI-enabled features, quad-mic calling, dual pairing support, and up to 28 hours of playback.
The company further expanded the ecosystem with the Noise ALT Buds, positioned as the premium in-ear earbuds in the lineup. These earbuds feature 35dB Active Noise Cancellation, Spatial Audio, Bluetooth 6.0 connectivity, quad-mic calling support, dual pairing, and up to 45 hours of battery life.
At the entry level, the Noise ALT Buds (S) offer an 11mm driver setup, Bluetooth 6.0, quad-mic support, dual pairing, app support, and up to 45 hours of playback, while maintaining the same design-first approach as the broader ALT series.
Speaking on the launch, Amit Khatri, Co-Founder, Noise, said, “As consumer expectations continue to evolve, we are seeing a clear shift toward more intentional choices in personal technology. Rising average selling prices across the category show that consumers today are looking beyond functionality alone; they want products that offer stronger design, deeper meaning, and a more personal connection.
ALT is our response to this shift. Built as the Alternative to Autopilot, it reflects our belief that technology should feel as expressive and intentional as every other choice young consumers make today. With ALT, we are bringing together design-led thinking and meaningful innovation to create products that stand apart while delivering advanced technology experiences.”
Pre-bookings for the new ALT ecosystem products began on 27th May 2026 on gonoise.com, Amazon.in, and Flipkart.com, while national availability is scheduled for 16th June 2026. Noise has confirmed that the ALT Buds and ALT Buds (S) will launch at a later date.
Noise ALT Ecosystem Pricing in India
- Noise ALT Watch 1: ₹5,999 (Pre-book offer price: ₹4,999)
- Noise ALT Buds Open: ₹4,499 (Pre-book offer price: ₹3,999)
- Noise ALT Clip: ₹4,499 (Pre-book offer price: ₹3,999)
