Nokia announced the launch of its Easy EMI scheme. This scheme will allow Nokia buyers to buy Nokia handset and accessories of their choice and pay for it in three equal monthly installments (EMI) at zero percent interest. Customers can purchase a Nokia handset and accessories in the price range of Rs.7,000– Rs.35,000 under this offer. The scheme will be available through over 176 Nokia Priority Partners (NPPs) across eight cities Delhi,-NCR Mumbai, Bangalore, Kolkata, Hyderabad/Secunderabad, Chennai, Ahmedabad and Chandigarh. Nokia has tied up with Citibank, HDFC Bank, Standard Chartered and ICICI Bank for the Easy EMI scheme and the offer will be available to consumers with credit cards (only) from any of these four banks. The four banks together have the target consumer base of 14.5 million providing Nokia an opportunity to extend the service to a large consumer base.
Service charges for the Easy EMI scheme will be borne by Nokia and the customer or the NPPs will bear zero cost on the EMI transaction. All NPPs across eight cities will have Point of Sale (POS) terminals from all the four partner banks allowing customers the choice of making the transaction with a credit card from any of the four banks.