Reliance Mobile will go LIVE with all ICC CWC 2011 matches through its already live ICC zone on R-World VAS platform. Reliance Mobile customers will be able to keep a track of the 49 ICC CWC 2011 matches via WAP and SMS Alerts. They will be able to watch live stream of match highlights videos, watch previews and match round-ups, and download wallpapers and ringtones, anytime anywhere, with their handsets on both GSM and CDMA networks.
For cricket buffs, Reliance Mobile will provide access to ICC rankings, archived content of previous tournaments, news & analysis of match/tournament/players, ball-by-ball score updates on Wireless Application Protocol (WAP) and Data protocol. Customers will have the choice of downloading video clips and receiving video alerts over SMS.
Reliance Mobile customers will have a range of services to choose from including video clippings of all matches India plays with live audio commentary and moment-by-moment text commentary on their handsets. Customers can capture the action and rare moments of the championship and set them as wallpapers. They can also set the ICC World Cup theme song as their caller ring back tune and download the video of the theme song.
Reliance Mobile will offer its application for iPhone, iTouch devices, Blackberry, Android & Symbian enabled devices, Nokia Ovi Store, Java devices and Samsung app store handsets.