Reliance Communications announces multi-lingual R World
In the words of Mr. Ryan Wuerch, Chief Executive Officer of Motricity, “Motricity is pleased to continue to work closely with Reliance to evolve R World. Through the delivery of highly relevant experiences, Reliance will be in position to delight and retain its customers, and further monetize these offerings through the marketing of targeted mobile value added services, as well as, targeted mobile marketing and advertising campaigns”.
R World will also provide its users with different content and applications along with M-Commerce and M-Advertising options.
Key features of new multi-lingual R World:
- Highly-targeted mobile marketing and advertising campaigns, to further monetize the mobile Internet experience.
- Localized regional content to serve individual consumer interests and tastes.
- Multiple language support, starting with Hindi, the native language of over 250 million Indians.
- Location-based services to help ensure users get what matters most to them based on where they are at any given time.