The first version of the Reliance Applications Store is planned to go live on GSM handsets as early as the month end; however, it will launch an expanded version across CDMA as well as GSM handsets later this quarter.
Reliance Applications Store allows customers to browse and download applications (paid/free) through a controlled environment. The success of the Applications Store lies in the ease with which developers across the world can develop, publish and promote programs and applications through a single mother portal cutting across all platforms and network elements.
According to RCom, the core idea behind the launch of RWorld 2.0 is driven by 4 C’s:
- customer experiences based on smartphones
- content localization and SNS generated content
- contextual search for content across all Voice, SMS and Data
- clear and simple pricing