In an initiative that would take the GSM mobile service offering across India to a new level, Reliance Communication the leading CDMA and GSM mobile service provider, kick off the Web Campaign with ONE MINUTE FREE CALL.This unique and first ever campaign inviting Mobile subscribers to try and experience Rcom’s EDGE and 3G ready GSM network strength with one Free call to anywhere in India. The service involves a message tone by Hrithik Roshan, brand ambassador for reliance communication and a Reliance GSM jingle.To avoid misuse it also discourages continuous calling to the same number.Although it excludes any disclosure regarding the use of information provided by users .
To make one minute free call user has to provide details of himself and his friend.The call can be made between 9.00 am and 9.00 pm and automatically connects both mobile numbers. User can also visit Goforit.co.in to avail this service.
The banner advertising which reliance is using for this campaign on various news site such as Yahoo, Indiatimes, IBNLive & NDTV and is on the similar line of strategy deployed by Nokia’s email campaign.
The mobile operator would be targeting a reach of 45-55 per cent of the Total online audience within a month period by serving some 250 million ad impressions across websites and Ad networks.
The reach is huge and could do wonders for newly launched Reliance GSM looking at the Ad penetration and interactivity levels.