Tata Teleservices Limited has announced that its pan-India GSM service will be branded TATA DOCOMO-powered with technology support from its partner company NTT DOCOMO, INC. of Japan. NTT DOCOMO is acknowledged as the global leader in 3G technology and respected worldwide for its futuristic product innovations. TATA DOCOMO will shortly commence the commercial launch of its GSM operations, beginning with the telecom Circles in South India.
Check out Tata docomo website at www.tatadocomo.com
In his address, Mr Toshinari Kunieda, Senior Vice-President and Managing Director, Global Business Division, NTT DOCOMO, said: “NTT DOCOMO has provided technical inputs to make the TATA DOCOMO GSM network world-class. Progressively, NTT DOCOMO shall bring to India the various products and services that we offer in Japan-such as i-modeTM, LBS and mobile payment-and give TATA DOCOMO customers a flavor of tomorrow. We are closely working with Tata Teleservices on future technologies like 3G and Long-Term Evolution (LTE).”
The company unveiled a strikingly different logo-one that underscores the brand’s promise of providing ‘refreshingly different and a liberating experience’. “As a partnership of two pioneering brands, TATA DOCOMO promises to deliver relevant new applications and services that will make everyday life simpler and more enjoyable for the consumer,” Mr Deepak Gulati, President, GSM Business, Tata Teleservices Limited, said. “In a market that is cluttered with many operators and confusing options, we will offer simplicity to consumers by being the country’s most transparent, innovative and liberating telecom
brand,” he added.