RIM rebranded as ‘BlackBerry’
At the event Heins said,
“We have reinvented the company, and we want to represent this in our brand. One brand. One promise. Our customers use a BlackBerry, our employees work for BlackBerry, and our shareholders are owners of BlackBerry.”
So from today, RIM is BlackBerry!
Stay tuned with this for more coverage on BlackBerry 10 and the smartphones.