The company launched two most preferred tariff plans which will charge the consumer @ 1 paisa/ second and 50 paisa/ minute respectively, both for STD and Local outgoing calls.
The company has a host of VAS services packed with localised content that is relevant to its audience. Besides Astrology, Bollywood and Cricket & Sports, the portfolio of VAS services have tips on devotion (Gita, Bible, Gurbaani, etc), career & education (interview & exam tips) as well as female care (beauty, cookery, fashion, etc tips). S Tel has entered into an agreement with Indiatimes.com to offer rich localised content to its consumers.
All the telecom operators make huge investments while starting and running the business. S Tel has entered the Indian Telecom Market at a time when a fierce battle is going on between Telecom Operators. S Tel will find it hard to get positive cash flows for next few years. What do you think? Do share your views.