Samsung has revealed a new naming structure to identify its Galaxy Smartphones. new class designators refer to the specific category that the smartphone product fits into, for example a premium device, or an entry-level device. All classes will be used within the higher branding of the ‘GALAXY’ smartphones.
“S” (Super Smart) – Devices at the very pinnacle of Samsung’s mobile portfolio. This class will only be used on flagship devices such as the Samsung Galaxy S.
“R” (Royal / Refined) – Premium category models, a combination of power, performance and productivity.
“W” (Wonder) – High quality, strategic models, perfect for those seeking a balance between style and performance.
“M” (Magical) – High-performance models at an economic price-point.
“Y” (Young) – These are entry models or strategic models for emerging markets or a younger audience more sensitive to price.
Class indicators allow a more specific description of the key selling points of a device:
“Pro” – This indicates that the device includes a QWERTY keyboard.
“Plus” – This indicates that the device is an upgrade from an existing model.
“LTE” – This indicates that the device is designed to utilize LTE (Long-Term Evolution) connectivity standards, a 4G standard to provide increased mobile network capacity and speed.
