Add MobiGyaan as a preferred source on GoogleSnapchat has announced a new advertising format called AI Sponsored Snaps, designed to integrate brand interactions directly into Chat using AI. The move reflects Snapchat’s push to embed AI within everyday conversations, rather than treating it as a separate feature.
AI Moves Into Chat
Snapchat is focusing on its core messaging experience, where engagement is already high.
Key Stats:
- 950+ billion messages sent in Q1 2026
- 500+ million users have interacted with My AI
By placing AI inside Chat, Snapchat aims to make brand interactions feel natural and conversational.
What Are AI Sponsored Snaps?
AI Sponsored Snaps allow brands to appear in Chat as interactive AI agents.
Core Idea:
- Ads are no longer static
- Users can talk to brands directly
- Conversations happen within Chat itself
This transforms advertising into a two-way interaction model.
What Brands Can Do
With AI Sponsored Snaps, brands can:
- Deploy their own AI agents on Snapchat
- Answer user questions in real time
- Offer personalized recommendations
- Guide users through the purchase journey
Full-Funnel Impact:
- Discovery
- Engagement
- App installs
- Purchases
Performance Benchmarks
Snapchat shared performance data from its existing Sponsored Snaps format:
- 22% higher conversions
- ~20% lower cost per action
- 2x more conversions per full-screen ad view
The new AI format is expected to build on these results by adding interactivity and personalization.
User Experience
Users interacting with AI Sponsored Snaps can:
- Discover brands directly inside Chat
- Ask questions naturally
- Get responses without leaving the app
This removes friction and keeps users within Snapchat’s ecosystem.
Scale and Reach
- Access to ~1 billion monthly active users
- Built into one of Snapchat’s most-used features (Chat)
This gives brands a massive conversational touchpoint.
Availability
- Currently in the alpha testing phase
- Initial rollout with Experian
- Wider expansion expected as adoption grows
