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Sony BRAVIA BZ-P Series 4K HDR professional displays
₹1,40,000ⓘ
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Sony India has expanded its commercial display portfolio with the launch of the new BRAVIA Professional Displays BZ-P Series. The new Sony BRAVIA BZ-P Series lineup includes 16 professional display models across the BZ40P, BZ35P, and BZ30P series, offering 4K HDR resolution, AI-powered XR signal processing, Deep Black Non-Glare technology, and integrated digital signage capabilities for enterprise and commercial deployments. Designed for retail, corporate, education, hospitality, transportation, and industrial environments, the new displays are available in screen sizes ranging from 43 inches to 85 inches.
Sony BRAVIA BZ-P Series 4K HDR Displays with AI-Powered XR Processing
The BRAVIA BZ-P Series is powered by Sony’s XR signal processing technology, which enhances image clarity, colour reproduction, contrast, and overall picture realism. Depending on the model, the displays offer brightness levels ranging from 400 nits to 700 nits, allowing them to adapt to different indoor lighting environments.
Sony has also introduced Deep Black Non-Glare technology, designed to reduce reflections while maintaining deeper blacks and improved visibility. The flagship BZ40P Series offers up to 47% anti-glare performance, while the BZ35P and BZ30P Series provide up to 25% anti-glare performance.
Designed for Professional Installations
The displays feature a slim chassis with narrow bezels, making them suitable for standalone installations as well as multi-display video walls.
Sony has incorporated centre-positioned VESA mounting holes to simplify installation in both portrait and landscape orientations. Larger 75-inch and 85-inch models also include integrated carrying handles to make installation easier.
Built-In Digital Signage Platform
The BRAVIA BZ-P Series integrates a built-in System-on-Chip (SoC), allowing businesses to deploy digital signage without requiring external media players.
Additional software features include:
- Built-in System-on-Chip (SoC)
- Simplified setup interface
- CMS compatibility for enterprise signage platforms
- Software-based display management
Built for Continuous Commercial Use
Selected models in the BZ40P and BZ35P Series feature IP5X dust resistance, making them suitable for demanding environments such as transportation hubs, warehouses, manufacturing facilities, and retail spaces.
Sony has also focused on improving energy efficiency by combining AI-powered backlight control with a redesigned optical system. According to the company, the new lineup reduces power consumption by up to 31% compared to the previous BRAVIA BZ-L Series.
The displays are ENERGY STAR certified, with EPEAT certification currently pending. Select models also incorporate SORPLAS recycled plastic and include an ECO Dashboard that enables administrators to monitor and optimize energy usage.
Sony BRAVIA BZ-P Series Lineup
The BRAVIA Professional Displays BZ-P Series is available in three product tiers:
BZ40P Series – Flagship Performance
The flagship BZ40P Series includes:
- FW-85BZ40P
- FW-75BZ40P
- FW-65BZ40P
- FW-55BZ40P
These models feature 700 nits of brightness, Deep Black Non-Glare Premium technology, and up to 47% anti-glare performance.
BZ35P Series – Enhanced Performance
The BZ35P Series includes:
- FW-85BZ35P
- FW-75BZ35P
- FW-65BZ35P
- FW-55BZ35P
- FW-50BZ35P
- FW-43BZ35P
These models offer 500 nits of brightness along with Deep Black Non-Glare Standard technology and up to 25% anti-glare performance.
BZ30P Series – Essential Performance
The BZ30P Series consists of:
- FW-85BZ30P
- FW-75BZ30P
- FW-65BZ30P
- FW-55BZ30P
- FW-50BZ30P
- FW-43BZ30P
The series features 400 nits of brightness and Deep Black Non-Glare Standard technology with up to 25% anti-glare performance.
Commenting on the launch, Sunil Nayyar, Managing Director, Sony India, said, “India’s professional display market is witnessing strong momentum, driven by the rapid expansion of digital infrastructure across enterprises, retail, education, transportation and public sector environments. With the launch of the new BRAVIA Professional Displays BZ-P Series, Sony continues to strengthen its commitment to delivering industry-leading display solutions that combine exceptional picture quality, operational efficiency, reliability and sustainability. Featuring our advanced Deep Black Non-Glare technology, AI-powered XR processing, integrated System-on-Chip architecture and energy-efficient design, the new lineup is designed to deliver superior visibility and seamless performance even in demanding commercial environments. The BZ-P Series enables organisations to create more immersive and impactful visual experiences while benefiting from ease of deployment, operational flexibility and long-term value.”
Price In India & Availability
The Sony BRAVIA Professional Displays BZ-P Series will be available in India through Sony’s authorized distribution channels starting 14th July 2026. The lineup comprises 16 models, with prices starting at ₹1,40,000.
