Sony Ericsson launches a contest involving participants to review their upcoming Feature Phones


Sony Ericsson has announced a competition on Facebook to find the best reviewer for one of its two new feature phones.

The entrants will be asked to first answer a simple question, and then explain why they should get the chance to be the first to review one of them. 12 lucky fans will then receive a phone and be asked to design an entertaining 45 second video review, post which 4 of the best video reviews will be featured on Facebook where other fans will vote for their favourite. The review that receives the most ‘likes’ will then receive the grand prize – a set of 10 Sony Ericsson phones for their family and friends.

“This is an exciting new competition to help us to keep in touch with our fans. Whether they are social media addicts or karaoke kings and queens, this is a great opportunity for them to get involved with our products before anyone else. Once launched, these two new phones will add even greater choice to our existing line-up of entertaining phones”, said Quentin Cordier, Product Marketing Manager, Sony Ericsson.

To participate:

  • Visit to register for the first part of the competition. Competition closes 26th May.
  • Return to the competition page on the 31st May to find out whether you are one of the lucky 12 to receive a handset.
  • The 12 finalists will then create and submit a 45 second video review before 6th June
  • On 7th June see if your review is on the site for fans to ‘like’
  • Follow the competition to see which are the most liked reviews until the final winner is announced on the 13th June.