Sony planning to launch India-specific affordable smartphone

While Sony does have some impressive models, it is having a tough time to gain a foothold in the Indian smartphone market. As such, the company is now planning on new strategies.


According to sources, Sony is planning to introduce India specific smartphone in the coming months, which would be designed for the Indian market. The phone would probably be in the entry level range with pricing in the affordable segment. This change comes after Sony realised that its global smartphone strategy won’t work in the Indian market.

Speaking about the new strategy, Kenichiro Hibi, Managing Director, Sony India, said, “Indian business is completely different from global operations because it is one of the few countries growing at a rapid pace, even faster than China. Hence, it would require a separate strategy. For instance, in smartphones, Sony may not globally have models in the Rs 8,000-10,000 range, but we have to launch such models in India to survive in this tough market where there are almost 100 smartphone brands.”