Swipe partners with UniverCell Telecommunications to enter the South Indian market

In an ambitious move to expand its market in India, Swipe has partnered with UniverCell Telecommunications to enter the south Indian market space.


Swipe, well known for its MTV tablets, has announced its venture into the south Indian market in partnership with UniverCell Telecommunications. To mark its entry, the company has launched the MTV Slash 2, MTV Slash 3G and MTV Slash 4X which will be available at all UniverCell stores in south India.

Speaking about the tie-up, Shripal Gandhi, Founder & CEO, Swipe, said, “Swipe is the number one Tablet PC brand in many North Indian states and our endeavour is to replicate that success in the South as well. It is this philosophy, which took us almost a year to finalize the perfect partner that has the same values for innovation-led growth. In UniverCell we have found the same zest for product innovation, unprecedented penchant for customer-delight and acceptance for modern retailing concepts. Besides, UniverCell has a mammoth 452-store retail juggernaut that can become a game changer for any brand.”