TATA DOCOMO launches Diet SMS – Pay Per Character
To send a diet-sms, a customer has to:
- Go to the SIM-based menu on the phone (called Dive-in Now), scroll to the diet-sms option under the English Language menu, open it and send the SMS; or
- TATA DOCOMO has also launched a phone application which can be downloaded from TATA DOCOMO ‘Dive In’ wap portal, or by simply sending a SMS “diet” to 54321. Using this diet-sms application, the customer can send short text messages easily; or
- TATA DOCOMO customers can also send a diet-sms using the normal SMS menu. They need to type the mobile number followed by a space followed by the message and sms this to the short code 52208.
The downloaded diet-sms application also contains a bank of most common short SMS as templates. Customers can select from any of these templates and send the message by simply clicking ‘Send’. “The diet-sms service is revolutionary and tailor-made to suit Indian customers—a survey conducted by TATA DOCOMO found out that a majority of SMS sent in India are very short—we designed this application after studying trends such as this, in order to benefit the customer,” Mr. Gulati said.
The diet-sms service is available to customers on the per-character pricing plan on the Tata DOCOMO network only.