Tata Docomo launches Endless Music Service for prepaid subscribers

While earlier today Dhingana collaborated with Idea Cellular to provide subscribers unlimited music downloads without any data charges, Tata Docomo has launched its own service for music lovers.


Tata Docomo has launched the Endless Music Service in association with Hungama Music for its prepaid customers. The service, which can be availed by recharging with a retailer using electronic voucher distribution (EVD), is uniform for both basic feature phone users and smartphone users. Using this strategy, the company plans to ensure better adoption and long-term service usage by understanding the user’s needs and preferences.

The Endless Music Service, which has a validity of 30 days, can be availed with a recharge followed by dailing 59090 (toll free number) to avail the benefits of listening to free minutes of music. With a recharge of RC 46, users can avail 300 minutes of music and with RC 92, users can avail 600 minutes of music. The RC 131 provides 1000 minutes of music for 60 days.

Speaking about the new service, Rishi Mohan Malhotra, Head – VAS Marketing, Tata Docomo, said “We have been investing in developing alternate channels of discovery to deliver content and offerings across all available physical, virtual and digital resources. The launch of Endless Music service via EVD is in keeping with Tata Docomo’s tradition of transparent transactions and customer satisfaction which shall meet the individual needs and requirements of our consumers. Through this service which is NON auto renewable, Tata Docomo aims at changing the way music is sold & consumed thus reinventing the way our customers experience music.  With the launch of this service, our customers can now access the best of the Bollywood & regional music content with thousands of songs to choose from.”