The Gemalto solution provides TATA DOCOMO subscribers with easy-to-navigate menus that enable them to enjoy a wide range of value-added services (VAS), using any type of mobile phone. With services located on the SIM, the user can easily browse through his service menu and launch the service on his handset with a simple click. What’s more, an intelligent systems helps Tata DOCOMO keep track of user preference and choice and a content gateway at operators end ensures that regular content update in real time. For e.g. if the user selects an ongoing India Sri Lanka Cricket series as an option, then the user will receive all the related content on his mobile phone without having to stream the news from the menu service tab.
TATA DOCOMO subscribers benefit from innovative services including mobile banking, mobile chatting and information on demand, through a user-friendly interface. They can also customize their mobile phone with wallpapers and ringtones, and enjoy games and infotainment. Users are offered to choose between Hindi and English when activating the service.
“We were looking for a reliable partner, with the expertise and capability to implement such a large-scale project,” Mr GurinderSingh Sandhu, Head of Marketing at TATA DOCOMO, said. “Gemalto was able to keep up the challenge and we are very pleased that the deployment of our new services was completed in a timely manner.”
“We aim to support our clients in the roll out of quality new services, while simultaneously simplifying access to these services for their subscribers,” said Mr Tan Teck Lee, President, Gemalto Asia. “Gemalto is proud to have once again demonstrated its commitment to working closely with operators willing to bring more simplicity and convenience to their subscribers.”