With Truecaller clocking in nearly 100 million users in India, the company has now launched the Hindi version of Truecaller with the new transliteration feature.
Truecaller has announced the launch of the new transliteration feature, which would be available as an update to the Hindi version of the Truecaller app. To activate the new feature, users need to go to the settings and enable the Hindi language option after updating to the latest version of the app. All caller information from the next call would then be available in Hindi.
Speaking about the new feature, Kari Krishnamurthy, Vice President, Growth and Partnerships, Asia and Country Manager, India said, “Our research showed that a user’s experience is the most immersive when Truecaller helped them identify who is calling them. This was the turning point where we decided to innovate beyond translation of the app to a dynamic scenario of transliteration to help users identify the caller in Hindi. We realized the importance and relevance of being able to fully explore the potential of our app for the non-English speaking set of users and decided to offer it as an added feature to them.”