Truecaller hits 133 million impressions in a day in India
In a major achievement, Truecaller revealed that it crossed 133 million impressions in India making it one of the largest in-app publishers in the country.
Truecaller has announced that it has managed to achieve 133 million impressions in a day, making it one of the largest in-app publishers in India. Based on previous numbers, Truecaller revealed that the daily impression on its ad platform has grown by over 200 percent during the last six months.
Truecaller attributes the growth to its endeavour to innovation to make user communications seamless. This itself has attracted as much as 70 percent of its existing advertisers to continue to invest their marketing budgets in Truecaller’s advertising platform.
Speaking about the achievement, Tejinder Gill, Head of India Operations, Truecaller, said, “Our targeting capabilities backed by call-intent based approach ensure brands witness desired visibility and engagement with Truecaller users.”