Add MobiGyaan as a preferred source on GoogleVodafone Idea (Vi) has introduced a new Microdrama category on its Vi Movies & TV platform. The feature comes through a partnership with the Bullet Microdrama App, targeting the rising demand for mobile-first, short-form storytelling.
Microdramas: A Growing Content Format
Microdramas are short, serialized videos designed for quick consumption on smartphones, and their popularity is growing rapidly in India.
- India contributed 11% of global microdrama downloads in Q1 2025
- Total downloads reached 35 million
- Average daily watch time: 40 – 90 minutes
- Completion rates exceed 90%
Market Outlook:
- $1.5 billion by 2026
- $4.5 billion by 2030
Growth is expected to be driven by younger audiences and Tier II/III cities.
Integration With Vi Movies & TV
The new category expands Vi’s role as a content aggregator, bringing multiple entertainment formats into one platform.
- Access to 20+ OTT platforms
- Over 400 live TV channels
- Mix of free and premium content
Integrated Platforms Include:
- JioHotstar
- SonyLIV
- ZEE5
- Amazon MX Player
Microdrama Content Line-Up
The initial catalog includes multilingual content across genres like romance, drama, thriller, and comedy.
Available Titles:
- Rickshaw Romeo (Hindi, English)
- AutoRaja (Telugu, Kannada, Hindi, English)
- Lady Boss (Tamil, Telugu, Malayalam, English)
- Comedy Couple (Hindi)
- Sweet 16 (Bengali)
Users can access these directly within the app via the Bullet integration.
With microdramas gaining traction, Vodafone Idea (Vi) is expanding beyond traditional OTT aggregation, targeting short-form content consumption trends, and strengthening engagement among mobile-first users. As viewing habits shift toward short, bingeable formats, microdramas could become a major segment in India’s digital entertainment space. Vi’s move positions it to capture early demand in this fast-growing category.
