Add MobiGyaan as a preferred source on Googlevivo India has launched a new festive campaign for its vivo V80 smartphone, featuring brand ambassadors Sidharth Malhotra and Kiara Advani. Built around the theme of festive homecoming, the campaign follows the couple on their journey back home, capturing regional interactions, scenic landscapes, and festive celebrations along the way.
The campaign presents the vivo V80 as a smartphone for photography and video creation during travel. Throughout the film, the actors use the device to capture candid moments and document their journey, highlighting how photos and videos can be recorded, edited, and shared while on the move.
Festive Homecoming | Travel Photography | Everyday Moments
The campaign centers on the familiar experience of returning home during the festive season. Through travel scenes, local interactions, and celebrations, vivo aims to show how a smartphone can help preserve personal moments along the journey.
Sidharth Malhotra has also extended the campaign to social media by sharing travel snippets and photographs captured with the vivo V80 during the shoot. The approach combines the campaign film with personal content to demonstrate the phone’s use in real-world travel and festive settings.
50 MP ZEISS Night Telephoto Camera | 4K Cinematic Video
The vivo V80’s camera system is a major focus of the campaign. One of the highlighted features is the 50 MP ZEISS Night Telephoto Camera, designed to capture distant subjects and support photography in low-light conditions.
The campaign also showcases 4K Cinematic Video, which is intended to help users record high-resolution footage with a cinema-style presentation. These features are positioned for people who want to document travel experiences, portraits, and festive events using their smartphone.
AI Creative Camera | AI Diwali Portrait 2.0
vivo is also highlighting the V80’s AI-powered imaging tools. The AI Creative Camera includes more than 30 AI imaging features designed to offer automated editing and visual styling options.
Another featured capability is AI Diwali Portrait 2.0, a dedicated portrait feature intended for festive photography, including scenes with challenging or high-contrast lighting. Together, these tools are presented as ways to create and personalize festive photos without relying entirely on manual editing.
Speaking about the campaign, ambassadors Sidharth Malhotra and Kiara Advani said, “Festive homecomings are as much about the journey as the destination, and that is what made this campaign interesting for us. It takes a familiar festive emotion and tells it through the lens of how people experience life today – capturing, creating and sharing moments as they happen. The vivo V80 fits naturally into this narrative as a creative companion, while our journey together brings a personal and relatable dimension to the story. We hope the campaign connects with people who find their own stories in the little moments along the way.”
Geetaj Chanana, Chief Corporate Communications Officer vivo India, said, “We see content creation becoming an increasingly natural part of how consumers experience and share the world around them. With the V80 campaign, we bring this insight to life through the familiar emotion of a festive journey home, where every interaction and spontaneous moment can become a story worth creating. Sidharth and Kiara bring a unique authenticity and chemistry to this narrative, allowing us to showcase the journey through shared experiences and individual creative perspectives. With capabilities such as 4K Cinematic Video1 and AI-powered creative features, the V80 becomes a natural creative partner, empowering users to capture, create and share the moments that matter to them.”
The vivo V80 festive campaign has been rolled out across digital and social media channels. It targets content creators and consumers looking to capture travel memories, family gatherings, and festive celebrations.
With Sidharth Malhotra and Kiara Advani leading the campaign, vivo is using the theme of homecoming to demonstrate the V80’s photography and video capabilities in everyday situations. The campaign places particular emphasis on the phone’s ZEISS camera features, cinematic video recording, and AI-assisted creative tools.
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