India will be hosting the first even Indian Grand Prix this year in the month of October. Vodafone is all set for the event and has announced its run up to the much-awaited motor racing event in India. As part of its plans, Vodafone announced the launch of ‘Vodafone Race to Fame’, a unique platform, which includes a host of activities. This initiative includes two different challenges ‘Vodafone Race to Fame- Life in the fast lane’ where 4 winners (2 consumers and 2 global enterprise customers) will get ‘a-money-can’t-buy’ experience, to spend the weekend with the Vodafone McLaren Mercedes (VMM) team during the motor racing event scheduled to be held at Noida from the 28th-30th October 2011. The ‘Vodafone Drive into the Big League’ extends an opportunity to small & medium enterprises to have their logo on the VMM cars that will race at the motor racing event in India.
‘Vodafone Drive into the Big League’ gives small & medium enterprises an opportunity to have their logo on VMM car. Enterprises with a turnover greater than INR 10 crores and less than INR 250 crores & a total employee base of less than 1000 are eligible to participate. Shortlisted finalists will present their cases to an esteemed panel of experts where they will debate on a live television show for the coveted top spot. Participants can register themselves on www.vodafone.in/bigleague.
Apart from this, Vodafone has also planned a host of other activities like Hot Laps with the VMM drivers and road shows with VMM car among many other initiatives gearing up for the grand finale in Delhi.
Speaking on the launch Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar said, “Vodafone is the title sponsor and official mobile partner for the Vodafone McLaren Mercedes team. Leveraging our global association, we are extremely delighted to offer our Indian customers an exhilarating experience by giving them a chance to get up close & personal with the VMM team. ‘Vodafone Race to Fame’ contest will fulfill motor sports fanatics’ wildest dreams and also gives thousands of viewers the thrill of watching it on their television screen.”
