Vodafone launches Vodafone Fan Army contest for IPL 2014
With the IPL fever escalating amongst cricket fans, Vodafone has announced the Vodafone Fan Army contest.
Vodafone India has announced the Vodafone Fan Army contest in which prepaid and post-paid Vodafone subscribers can participate by just uploading a group selfie with their friends on vodafone.in/fanarmy. The winners stand a chance to get exclusive tickets of IPL matches. There are also jerseys and other merchandise up for grabs.
Speaking about the contest, Ronita Mitra, Senior Vice President –Brand Communications and Insights, Vodafone India said, “Undoubtedly the IPL is India’s biggest mass media property and our association with IPL is one that has worked very well for Vodafone in terms of enhancing reach and helping us drive a strong brand-consumer connect. The Vodafone Fan Army, is another innovative lead from Vodafone, that ties in with current lifestyle trends and fulfils an intrinsic desire in all of us to enjoy some of life’s precious moments in the company of those who mean the most. The entire programme has been designed so as to build a fantastic, pulsating ambience at each game and make the Vodafone Fan Army one more aspirational platform around the IPL, akin to the Vodafone SuperFan Title.”