After launching the YU Yureka S in India last August, Micromax’s subsidiary YU has today launched yet another smartphone in the Yureka series which is called the YU Yureka Black. The YU Yureka Black is a budget smartphone aimed at young smartphone users looking to buy a smartphone in the sub-₹10,000 segment.
The YU Yureka Black comes with Snapdragon 430 SoC under the hood which is coupled with 4 GB RAM and backed by Adreno 505 GPU. The device boots up to Android 6.0.1 Marshmallow and is kept on by a 3000 mAh battery. The YU Yureka Black flaunts a metal uni-body design and is 8.73 mm thin.
At the front of the device is the fingerprint scanner which is housed on the home button. YU claims that this fingerprint scanner can unlock the smartphone in 0.2 seconds. The YU Yureka Black comes with a 13 MP camera at the back which is accompanied by dual-LED flash, and, at the front is the 8 MP camera which comes with Selfie Flash to help you to take brighter selfies in low-light conditions.
“Most of the consumers in the age group of 18-25 years felt that all the smartphones in the sub 10K category look almost the same. With Yureka Black, we are targeting these consumers who believe that the phones should be a reflection of their personality and are looking for smartphones which is not just strong in the hardware front but are aesthetically great looking as well. Hence, we have worked towards making a difference in the design language of the smartphone to align them with the evolving needs of new-age consumer, and addressing them before anyone else in the eco-system.” said Mr. Shubhodip Pal, Chief Marketing and Chief Commercial Officer, Micromax Informatics.
YU Yureka Black specifications:
- CPU: 1.4 GHz Snapdragon 430 octa-core processor
- RAM: 4 GB
- GPU: Adreno 505
- Operating System: Android 6.0.1 Marshmallow
- Display: 5-inch Full-HD (1920 x 1080 pixels) IPS display with 2.5D curved glass and Gorilla Glass 3 protection
- Rear Camera: 13 MP Sony IMX258 with PDAF and Dual-LED flash
- Front Camera: 8 MP with Selfie Flash
- Internal Storage: 32 GB
- External Storage: Expandable up to 64 GB via microSD card
- SIM: Hybrid SIM (Nano-SIM + Nano-SIM / Nano-SIM + microSD card)
- Connectivity: 4G VoLTE, GPS, Bluetooth, Wi-Fi, FM Radio
- Other: Fingerprint Scanner
- Colors: Chrome Black, Matte Black
- Battery: 3000 mAh
YU Yureka Black Price and Availability:
- Price: ₹8999
- Availability: To be available exclusively on Flipkart from June 5 midnight.