Airtel recently bagged Title Sponsorshiop of Formula 1 race to be hosted at Buddh International Circuit in Greater Noida (Uttar Pradesh, India) on October 30, 2011. As a title sponsor of this grand racing extravaganza Bharti Airtel today flagged off a host of engagement initiatives for F1 fans on http://formula1.airtel.in/ and opened gates for entries for its reality show based hunt for India’s very own Formula 1 Grid Girls. Airtel also announced the availability of its coveted ‘The-A-Ticket’ – an ultimate F1 experience for two, which is now up for grabs for those playing Airtel’s online racing game.
Engagement initiatives by Airtel for 2011 FORMULA 1 AIRTEL GRAND PRIX OF INDIA
Participate in Airtel Grid Girls TV reality show and become one of India’s 48 lucky beauties to represent India in the country’s first F1 race
- Auditions for the Airtel Grid Girls reality show will take place in the coming weeks in cities near you
- 48 shortlisted Airtel Grid Girls will become India’s faces of the prestigious F1 circuit
- Top 3 of the 48 shortlisted Grid Girls will be selected by public voting on www.airtel.in/formula1 as India’s choice
Become the winner of ‘The-A-Ticket’
- Upon grabbing this exclusive ticket, you and your F1 friend get grandstand seats at the race, travel and hospitality
- ‘The-A-Ticket’ is an ultimate F1™ experience for two, which is now up for grabs for those playing Airtel’s ultimate online racing game on www.airtel.in/formula1, voting for Airtel Grid Girls on the website and through Airtel’s exciting simulator challenge