LG joins hands with National Geographic for expansion of 3D content on smartphones

LG Electronics is collaborating with National Geographic Assignment photographers to create the first 3D image and video content which will be shot entirely with the LG Optimus 3D. The handset’s camera features, such as video stabilization and misalignment correction functions will help the National Geographic Assignment photographers to easily capture high-definition 3D content in a variety of locations.
“For over a century, National Geographic has been the preeminent institution for world-class wildlife, landscape, travel and lifestyle photography,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “To have six of National Geographic’s photographers showcase the power of Optimus 3D’s imaging capabilities is a true honour and a significant moment in the acceptance of 3D technology in a portable device such as a smartphone.”

“National Geographic photographers have been at the forefront of bringing award-winning visuals to our publications,” said Maura Mulvihill, Vice President at National Geographic Image Collection, Sales and Assignment. “We are very excited to work with LG to take advantage of the latest developments in 3D content creation. By putting the LG Optimus 3D in these artists’ hands, they will be able to truly show their world as they see it — in full 3D.”

The elite roster of photojournalists — comprised of four photographers and two videographers — will have their work exhibited at IFA, Europe’s largest trade show for consumer electronics and home appliances in Berlin, Germany from September 2-7, 2011. The six National Geographic Assignment photographers and videographers include:

Steven Alvarez, photojournalist
Brian Skerry, photojournalist
Bryan Harvey, photojournalist
Justin Guariglia, Photographer/Contributing Editor
Peter Hutchens, Photojournalist
Steve Winter, Photojournalist