Airtel comes up with F1 Contests for Indian Formula 1 fans

Airtel recently bagged Title Sponsorshiop of Formula 1 race to be hosted at Buddh International Circuit in Greater Noida (Uttar Pradesh, India) on October 30, 2011. As a title sponsor of this grand racing extravaganza Bharti Airtel today flagged off a host of engagement initiatives for F1 fans on and opened gates for entries for its reality show based hunt for India’s very own Formula 1 Grid Girls. Airtel also announced the availability of its coveted ‘The-A-Ticket’ – an ultimate F1 experience for two, which is now up for grabs for those playing Airtel’s online racing game.

Engagement initiatives by Airtel for 2011 FORMULA 1 AIRTEL GRAND PRIX OF INDIA

Participate in Airtel Grid Girls TV reality show and become one of India’s 48 lucky beauties to represent India in the country’s first F1 race

  • Auditions for the Airtel Grid Girls reality show will take place in the coming weeks in cities near you
  • 48 shortlisted Airtel Grid Girls will become India’s faces of the prestigious F1 circuit
  • Top 3 of the 48 shortlisted Grid Girls will be selected by public voting on as India’s choice

Become the winner of ‘The-A-Ticket’

  • Upon grabbing this exclusive ticket, you and your F1 friend get grandstand seats at the race, travel and hospitality
  • ‘The-A-Ticket’ is an ultimate F1™ experience for two, which is now up for grabs for those playing Airtel’s ultimate online racing game on, voting for Airtel Grid Girls on the website and through Airtel’s exciting simulator challenge