Airtel forays into mobile advertising

Bharti Airtel has announced its strategic foray into the mobile advertising (m-Advertising) segment, in India. With this, Airtel plans to equip advertisers to connect with their potential customers in a targeted and personalized fashion via their mobile phones.
The advertisers will be able to use – Mobile Internet (WAP), Messaging services and Airtel Digital TV to promote their brand. Airtel claims that the platform is designed to meet all the essential demands of advertisers such as inventory management, campaign management, reporting and analytics.

K Srinivas, President – Consumer Business, Bharti Airtel, said, “We are excited to launch our mobile advertising platform. Personalization, sharp segmentation and contextualization are increasingly making this platform an exciting proposition for brands.  With the mobile advertising market poised to grow by more than 40% over the next few years, Airtel with its technology, scale and customer intelligence is placed uniquely to leverage this growing medium. Airtel’s m-advertising platform will enable advertisers to land their message in a simple, effective manner in an increasingly complex media environment”.