S.S. Sirohi, Chief General Manager Telecom, Punjab Circle explained the details of the services and also added that “With appropriate pricing, marketing and business development strategy BSNL may be able to generate revenues to the tune of Rs.200-300 crores from these premium services in next 2-3 years.”
The three services are:
Video SMS: This service will be for 3G customers only and enables the user to send video messages to anyone. It is easy to send and doesn’t require any special software or application.
To use this service, a subscriber needs to have a handset which supports video calls. He can enable video calling by turning on 3G network on the handset. To use the service the user has to make a video call to 58877, follow the instructions, type in phone number to which he wants to send the video SMS, and record the video message. The receiver will receive a web link of the video from which he can download and view the message.
Live Share: This is a live video streaming service and both 2G and 3G subscribers can use this service. This service helps users to record and share videos through their mobile phones using 3G or a GPRS internet connection. Videos can be directly shared though a free SMS or through any of the popular social networking sites like Twitter, Facebook and YouTube.
A user can record a video on his handset and can instantly send an SMS or can post it on any social networking site or directly upload it to YouTube. This can be done through the Live! Share application. The application is free and can be downloaded by texting LIVE to 58877.
Dial a Video: The IVVR or the Interactive Voice & Video Response service can be accessed by 3G enabled users with a 3G handset. Simply make a video call to 51010 and choose the content and application of your choice. It is easy to use and users can access entertainment or video based services on their mobile anytime anywhere just by dialling a video call. The choices include Comedy, Devotional, Kids, Bollywood Gossip, Music Videos, Astrology etc.
Further for access of above services there is no need of a data plan, GPRS settings or an application.
[Thanks Bandhan Preet Singh.]