Chinese smartphone vendor PhiComm planning to enter Indian market
While Nubia is all set to enter the Indian market early next week, another Chinese vendor PhiComm has set its eyes on the country.
PhiComm, the Shanghai based smartphone vendor, has revealed that it plans to enter the Indian smartphone market in mid-June. To add to that, the company is hopeful of manufacturing phones in India within three to four years. The company is expected to set up a local ecosystem, including a research and development unit and a local data centre.
According to sources, PhiComm has set up a marketing budget of around Rs. 1026 crores, of which a significant part will be invested in the Indian market. The company currently plans on retailing its products online and has already initiated discussion with major online retailers. The company plans on launching handsets in India in the price range of Rs. 6000 to Rs. 12000.
Speaking about the expansion plans, Jeffrey Fan, President, global sales, PhiComm, said, “The Indian market is very important and it will be the third country where we will establish a local organisation where we will hire about 20 local staff.”