Half of UK owns a smartphone, nearly 50% run on Android
In a latest research report, analyst Kantar Worldpanel ComTech have said that nearly half of UK’s population now owns a smartphone and nearly half of them run on Google’s Android OS. Smartphones saw 69.1% of all new phone sales in the UK and according to estimates, nearly 43.8 percent of the UK’s population owns a smartphone.
Amongst Android device manufacturers, HTC is a clear market leader holding 44.8% of total Android sales in UK. Trailing behind HTC is Samsung with about 37.9% which is an increase from the previous quarters 25.2% of sales. On the other hand Sony Ericsson’s market share plunged down from 20.5% to 8.5% in one year.