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HTC pulling out of the Brazilian market

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HTC has been doing a decent business globally but now we are hearing that the Taiwan based company is planning to pull out all of their operations in Brazil.

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AndroidPIT reports that an HTC spokesperson told them that the company will be completely shutting down their operations in Brazil, letting go of dozens of people and stopping the wholesale of their devices immediately.  After analyzing the sales numbers, the company has decided to pull out of the Brazillian market.


Brazil is one of the biggest economies and has over 27 million smartphone owners, which is even more than Germany and France. HTC’s decision of pulling out might seem silly but the company has its reasons.

HTC hasn’t been doing all that well and has been losing its marketshare for years since it stopped producing phones in Brazil. The company has also been facing some tough competition from Samsung and Nokia which have made a strong position in the country.

The company won’t be launching the new HTC One series however the company has said that it will continue to support their existing customers, including replacements and repairs.

We’ll update you with more info as the story develops.

Via

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