IDEA is the leader in the introduction of value added services in the Indian mobile telephony market. With the launch of IDEA in J&K, mobile users in the state will now have a rich experience while using value added services such as Music download, Dialer Tones, Voice chat, web-infotainment, high-speed internet Data Card, and other Internet-based multi-media experiences on their EDGE-enabled mobile phones.
IDEA has introduced special voice portal with rich content in the areas of News, Sports, Entertainment, and other regional content in Dogri and Kashmiri languages for its subscribers in J&K.
IDEA has also launched a special tariff plan for its prepaid subscribers in Jammu & Kashmir, offering all Local calls and SMS at just 40 paisa per minute, and STD calls and SMS on any national network at just 60 paisa per minute. The new SIM priced at Rs. 49 comes with a talk time of Rs. 5, and a rolling validity of 3 months.