Idea teams up with Panasonic to offer cashback of ₹1500 on P100 smartphone

Telecom operator Idea has announced its partnership with Japanese electronics brand Panasonic to offer cashback of ₹1500 to those who purchase the Panasonic P100 smartphone. The Panasonic P100 is a budget smartphone that was launched in India more than a week ago at a starting price of ₹5299.


The Panasonic P100 comes in 1 GB and 2 GB RAM variants. The former is priced at ₹5299 while the latter costs you ₹5999. However, with Idea’s cashback of ₹1500, the effective price of the Panasonic P100 1 and 2 GB RAM variants comes down to ₹3799 and ₹4499 respectively.

That said, the total cashback of ₹1500 is offered to customers after 24 months, and, it is divided into installments of ₹300 and ₹1200. Also, to be eligible for cashback, Idea customers will have to do cumulative recharge of ₹2500 during the first 12 months to get cashback of ₹300, and then do recharges of the same amount in the next 12 months to get the remaining ₹1200.

To get this cashback, Idea customers have to do a minimum recharge of ₹199 every month for 24 months. However, they can also recharge with a higher amount if they want. That said, if Idea customers do a recharge of ₹199, they will be offered benefits like free local and STD voice calls, free roaming, 100 free SMS per day, and, 1 GB of data per day for 28 days.

Idea Cellular strongly believes in affordability and quality of services to customers. With this collaboration, our endeavour is to enhance customer experience through the unique combination of Idea’s high speed 4G network and superior quality smartphone from Panasonic. We are committed to working towards increasing penetration of Idea 4G in India and provide seamless services to our customers along with offering affordable 4G smartphones through strategic partnerships and bundled offers.” said Sashi Shankar, Chief Marketing Officer, Idea Cellular.

Panasonic P100 Specifications

  • CPU: 1.25 GHz MediaTek MT6737 quad-core processor
  • RAM: 1/2 GB
  • Operating System: Android 7.0 Nougat
  • Display: 5-inch HD (1280 x 720 pixels) display with 2.5D curved glass and Gorilla Glass protection
  • Rear Camera: 8 MP with f/2.2 aperture, 5P Lens and LED flash
  • Front Camera: 5 MP with f/2.2 aperture, Beauty Mode, 4P Lens and LED flash
  • Internal Storage: 16 GB
  • External Storage: Expandable up to 128 GB via microSD card (dedicated slot)
  • SIM: Dual SIM
  • Connectivity: 4G, GPS, Bluetooth, Wi-Fi, micro USB, 3.5 mm headphone jack, USB OTG
  • Other: Fingerprint Scanner
  • Colors: Black, Blue, Dark Grey, Gold
  • Battery: 2200 mAh

The Panasonic P100 is currently available for purchase on Flipkart, and, it will also be available through offline stores across the country starting February 20.