Sistema Shyam TeleServices Ltd (SSTL), owners of the MTS brand in India, have announced the realignment of their key leadership roles within the company. In line with its Data Centric – Voice enabled strategy the company is rapidly expanding its voice and data services across the country. To lend support to its fast growing operations, a regional structure has been introduced at MTS India.
Atul Joshi currently the Chief Sales Officer (CSO) will now be the Chief Operating Officer (COO), North & East Regions. In his 2 years as CSO, Atul is credited for, setting up an extensive sales & distribution structure for the company. He was also responsible for exploring non conventional channels of growth for MTS through branded retail, IT sales & modern trade.
Cheenu Seshadri currently the Chief Strategy Officer will take on the role of Chief Operating Officer, South & West Regions. In his two years as the Chief Strategy Officer, Cheenu has been instrumental in designing the successful “Data centric – Voice enabled” strategy for the company. He is also credited for leading a wide range of strategy projects including the national rollout of the immensely successful High Speed Data Services (HSD) for the company.
Leonid Musatov currently the Chief Marketing Officer (CMO) will take on the additional role of Chief Sales Officer for MTS India. In his two years as CMO, Leonid is credited for nationally launching the MTS brand. He is also acknowledged for making MBlaze, synonymous with mobile broadband services