New TRAI guidelines to affect VAS providers
The Telecom Regulatory Authority of India (TRAI) had proposed directives to service providers on the procedure for providing Value Added Services (VAS) to users in a move to protect the interest of consumers in the month of July. According to the proposals, the service providers needed to obtain confirmation from the consumer through SMS or e-mail or in writing within 24-hours of activation of the VAS.
Sources say that if this proposal is implemented, it will also deny the customers their right to consume entertainment as they wish to, as they’ll have to send a confirmation to the provider of a service every month.
Jatin Ahluwalia, the founder of vRock Mobile, a VAS provider said that this move will impact the mobile content industry adversely, as content providers invest to bring VAS and utility services to mobile users while on the move.