Just a week after announcing the Oppo Joy, which is targeted at emerging markets, the company has officially launched the smartphone in India.
Oppo has announced the launch of its mid-range offering – the Oppo Joy in India. The device has a 4 inch sensitive touch screen with glove mode display and resolution of 800 x 480 pixels. The device is powered by a 1.3 GHz dual core MediaTek processor along with 512 MB of RAM and 4 GB of internal storage.
The Oppo Joy has a rear facing 3 MP camera with LED flash. There is also a front facing VGA camera. The device runs on the company’s Colors OS which is based on Android Jelly. The handset is priced at Rs. 8999 and is available in Black and White colours. The device would be available in 12 cities across India, where Oppo has its network in place.
Speaking about the Oppo Joy, Tom Lu, CEO, OPPO India, said, “Industry reports predict that India is poised to emerge as the third largest smartphone market in the world by 2017 with a major proportion of the buyers being new users. There is a scarcity of affordable smartphones with high-end features in India. The new OPPO Joy will go a long way in bridging this gap and making more and more people enjoy the feeling of possessing a smartphone in the true sense. Customers always come first during our business operation. This is why we are bringing OPPO Joy to local market, as well as why we target to an aggressive service network expansion, the latter would be one major step ensuring customers of our commitment to better serve them, and is one stepping stone to take forward our plan of achieving global growth targets.”
Oppo Joy specs:
- 4 inch display
- 800 x 480 pixels resolution
- 1.3 GHz dual core MediaTek MT8312 processor
- Mali 400 GPU
- 512 MB RAM
- 4 GB internal memory
- 3 MP primary camera
- 0.3 MP front facing camera
- Google Android v4.2.2 Jelly Bean
- 1700 mAh battery